Political Marketing in the United States

<p>Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders and covers a range of topics including market research marketing parties and volunteers strategy and branding communications delivery and marketing in government. </p><p>The main themes and objectives of the book are to cover:</p><ul> <p> </p> <li>New and emerging trends in political marketing practice</li> <p> </p> <li>Analysis of a broad range of political marketing aspects</li> <p> </p> <li>Empirical examples as well as useful theoretical frameworks</li> <p> </p> <li>Discussion of state/local level as well as presidential politics</li> </ul><p>This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties political communication applied politics and elections. </p>