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About The Book
Description
Author
<p>Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can?t wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations?<br /><br /> Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process <em>POP!</em> (Purposeful, Original, Pithy) to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers' imaginations.</p>
Details
ISBN 13
9780399533617
Publication Date
-03-02-2009
Pages
-256
Weight
-0.525 grams
Dimensions
-5.49x8.25x0.66 mm
Imprint
-TarcherPerigee
