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About The Book
Description
Author
Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can''t wait to tell their friends? How can an idea be communicated so that it catches fire in people''s imaginations?. Popular author consultant and workshop leader Sam Horn identifies what makes an idea message or product break out and presents a simple and proven processPOP! (Purposeful Original Pithy)?to create one-of-a-kind ideas products and messages that pop through the noise off the shelf and into consumers imaginations..
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹1199
Out Of Stock
All inclusive*
Details
ISBN 13
9780399533617
Publication Date
-03-02-2009
Pages
-256
Weight
-210 grams
Dimensions
-139x210x15.58 mm
Imprint
-TarcherPerigee
