Pop!

Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? <p/> Popular author consultant and workshop leader Sam Horn identifies what makes an idea message or product break out and presents a simple and proven process?<i>POP!</i> (Purposeful Original Pithy)?to create one-of-a-kind ideas products and messages that pop through the noise off the shelf and into consumers? imaginations.