Pop Culture India! Media Arts and Lifestyle

The over-the-top musicals of Bollywood may be the most familiar aspect of Indian popular culture but there are many more all explored in this fascinating volume.Pop Culture India! Media Arts and Lifestyle follows the rise of modern India''s pop culture world especially since the 1980s when relaxed censorship and economic liberalization led to an explosion in movies music mass media consumerism spiritual practices and more. It is a captivating introduction to a diverse nation whose appetite for entertainment has led to some surprising twists and turns in recent history.How did a popular Indian television series spark a change in government and the rise of Hindu nationalism? Are some Bollywood film companies laundering money for organized crime or even al Qaeda? What accounts for the overwhelming popularity of that quaint vestige of colonialism cricket? The answers and many more intriguing insights await the reader in Pop Culture India!