The mainstreaming of pornographic imagery into fashion and popular culture at the turn of the millennium in Britain and the US signalled a dramatic cultural shift in construction of both femininity and masculinity. For men and women raunch became the new cool. This engaging book draws from a diverse range of examples including film popular tabloids campus culture mass media marketing campaigns facebook profiles and art exhibits to explore expressions and meanings of porn chic.<br/><br/>Bringing a cultural and feminist lens to the material this book challenges the reader to question the sexual agency of the 12-year-old girl dressed to seduce in fashions inspired by Katie Price the college co-ed flashing her breasts for a film maker during Spring break and the waitress making her customer happy with chicken wings and a nice set of Hooters. Further it explores the raunchy bad boys being paid handsomely to tell the world about their sexual exploits online on film and in popular press bestsellers.<br/><br/>The book also contains thought-provoking artwork by Nicola Bockelmann which focuses on the permeable border between pornography and mainstream culture and urges viewers to question everyday explicitness. Balancing a popular culture approach and a strong analytic lens Porn Chic will engage a wide audience of readers interested in popular culture fashion and gender studies.
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