Positive Networking

<p>Business networking has become an increasingly important element within the marketing strategy of a business but, like all marketing activities, it needs to be planned, structured and measured if it is to be effective.</p><p>Having been a prolific networker and the creator of innovative networking events over a number of years, Mike Stokes has seen some of the best networkers in action - and some of the worst!</p><p>This book helps new and inexperienced business networkers to</p><p>��&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;find the most appropriate networking groups for their businesses</p><p>��&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;understand how to network effectively</p><p>��&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;recognise the mistakes that poor networkers make</p><p>It also assists organisers of networking events by</p><p>��&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;outlining how to establish and grow a networking group</p><p>��&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;suggesting ways in which rounds of elevator pitches can be spiced up</p><p>��&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;explaining in detail how to set up and run 20 different networking formats</p><p>The book introduces networkers to The 5 Ps of Networking and it gives leaders of networking groups a stack of new ideas. </p><p>If your networking is NOT working, it is almost certainly your own fault, and this book explains why.</p>