Potential of Mobile Applications in CRM

Bachelor Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing grade: 23 International Business School Nürnberg course: International Business & Management - Potential of Mobile Applications in CRM language: English abstract: A practice-oriented approach to the implementation of mobile devices and mobile CRM strategies into the current service-infrastructure of companies dealing with high complexity in CRM. Mobile is everywhere and it´s constantly growing. News are preferably read on the phone shopping is done via iPad and the travel business has become a highly dynamic patchwork of mobile and online services. The customer has a choice - make it easy to be chosen![...] Data is ubiquitous and cheap analytical ability is scarce... The sexiest job in the next ten years will be statistician. (Quote: Google´s Chief Economist Hal Varian)[...] it is essential for companies to act not to react predicting not observing market developments in order to ensure future success.A company needs to manage customer relations instead of products.