Power Branding

Every one of the largest most successful corporations were at some point mere startups. McKee explains what enables some companies to growbigger and better while others stumble along year after year running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same sometimes counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies. Among the top...See More