Power Diversity and Public Relations

<p>Power Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities occupational belonging and exclusion. It explores the ways in which the field is normatively constructed through discourse and examines how the experiences of practitioners whose ethnicity and class differ from the ‘typical’ PR background shape alternative understandings of the occupation and their place within it. </p><p>The book applies theoretical perspectives ranging from Bourdieuvian and occupational sociology to postcolonial and critical race theory to a variety of empirical data from the UK PR industry. Diversity emerges as a product of the dialectics between occupational structures norms and practitioners’ reactions to those constraints; it follows that improving diversity is best understood as an exercise in democracy where all practitioner voices are heard valued and encompass the potential for change. </p><p>This insightful text will be essential reading for researchers and students in Public Relations Communications Media Studies Promotional Industries as well as all scholars interested in the sociology of race and work relations.</p>