<p>In Power Marketing author Jennifer Lancaster explores over <strong>60 ideas</strong> for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on:</p><ul> <li>Business Planning</li> <li>Facebook Marketing</li> <li>Video Production tips</li> <li>Sales Conversion and Up-selling</li> <li>Product Marketing</li> <li>Copywriting and Defining a USP</li> <li>Website Essentials</li> <li>SEO</li> <li>Outsourcing</li></ul><p>To save you from costly or ineffective advertising this book explains how to create a distinctive edge through thought leadership and business writing.</p><p>The ideal reader is a business owner who needs some practical advice on how to create better marketing&nbsp;and a bunch of proven ideas to help grow a profitable business.</p>