Power Marketing: An Aussie Guide to Business Growth

In Power Marketing author Jennifer Lancaster explores over 60 ideas for marketing your small business or online enterprise. Bootstrap your best foot forward with advice on: Business PlanningFacebook Marketing Video Production tipsSales Conversion and Up-sellingProduct MarketingCopywriting and Defining a USPWebsite Essentials SEOOutsourcingTo save you from costly or ineffective advertising this book explains how to create a distinctive edge through thought leadership and business writing. The ideal reader of Power Marketing: An Aussie Guide to Business Growth is a business owner who needs some practical advice on how to create better marketing and a bunch of proven ideas to help grow their business from a one-man band into a fully-fledged million-dollar company.