POWER OF VISUAL STORYTELLING

The Power of Visual Storytelling: How to Use Visuals Videos and Social Media to Market Your Brand uses many examples that help illustrate the power of pictures over mere words this connected infocentric world the authors explain that consumers are assaulted by a phenomenon they call infobesity: an overload of information from marketers trying to capture their attention. With so much information coming in from all sides people have developed filters to keep out irrelevant info and advertisers and marketers have to find new ways to get the attention of their target audience.The social media platform has opened up ways to connect directly with customers and to exploit the opinions and feedback of customers. While these strategies have benefitted advertisers the arena is quickly changing. With so many businesses and organisations using visual strategies it is getting harder to filter out the noise and identify the unique voices.This book not only shows the value of visual forms of advertising it explains how to effectively use this strategy in ways that makes the advertiser stand out from the crowd. It all depends on how the message is packaged and presented.The authors explain the need to build a story around the brand using images videos and other means in order to connect with customers. The advertiser needs to build a clear strategy on how to get their message across and this book shows how by using examples of those who have already done it successfully.The statistics used to highlight the importance of visual forms of communication is impressive. The human brain processes visual information at an incredible 6000 times the speed of processing text. Viewers spend 100% more time on web pages with videos and blog posts with videos ensure 180% more engagement than plain text.What is more impressive about this book is the practical suggestions and strategies the authors give the readers. The authors emphasise the need to build a great graphic story around the brand that is being marketed. They also use a lot of visual examples that show how effective visual storytelling really is.The Power of Visual Storytelling: How to Use Visuals Videos and Social Media to Market Your Brand was published by McGraw - Hill Professional in 2014. This 256 - page book is available in paperback.