Power Play

<p><font size="+1"><b><br>*A <i>Wall Street Journal </i>Business Bestseller*</b><br><b>'A deeply reported and business-savvy chronicle of Tesla's wild ride' --Walter Isaacson<br>'A masterclass in narrative journalism' --Bradley Hope<br>'Exemplary' --<i>The Times</i></b><br><b>'An exceptional work' --<i>Washington Post</i> <br></b></font><br><br><br><b>Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.</b><br><br>Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.<br><br>When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.<br><br>Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?<br><br><i>Wall Street Journal </i>tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, <i>Power Play</i> is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.</p> <p><font size="+1"><b><br>*A <i>Wall Street Journal </i>Business Bestseller*</b><br><b>'A deeply reported and business-savvy chronicle of Tesla's wild ride' --Walter Isaacson<br>'A masterclass in narrative journalism' --Bradley Hope<br>'Exemplary' --<i>The Times</i></b><br><b>'An exceptional work' --<i>Washington Post</i> <br></b></font><br><br><br><b>Inside the outrageous, come-from-behind story of Elon Musk and Tesla's bid to build the world's greatest car and the race to drive the future.</b><br><br>Elon Musk is among the most controversial titans of Silicon Valley. To some he's a genius and a visionary and to others he's a mercurial huckster. Billions of dollars have been gained and lost on his tweets and his personal exploits are the stuff of tabloids. But for all his outrageous talk of mind-uploading and space travel, his most audacious vision is the one closest to the ground: the electric car.<br><br>When Tesla was founded in the 2000s, electric cars were novelties, trotted out and thrown on the scrap heap by carmakers for more than a century. But where most onlookers saw only failure, a small band of Silicon Valley engineers and entrepreneurs saw potential and they pitted themselves against the biggest, fiercest business rivals in the world, setting out to make a car that was quicker, sexier, smoother, cleaner than the competition.<br><br>Tesla would undergo a truly hellish fifteen years, beset by rivals, pressured by investors, hobbled by whistleblowers, buoyed by its loyal supporters. Musk himself would often prove Tesla's worst enemy--his antics repeatedly taking the company he had funded himself to the brink of collapse. Was he an underdog, an antihero, a conman, or some combination of the three?<br><br><i>Wall Street Journal </i>tech and auto reporter Tim Higgins had a front-row seat for the drama: the pileups, wrestling for control, meltdowns, and the unlikeliest outcome of all, success. A story of power, recklessness, struggle, and triumph, <i>Power Play</i> is an exhilarating look at how a team of eccentrics and innovators beat the odds... and changed the future.</p>