PPV Marketing Simplified

<p>Pay per view advertising is interesting in part because you're presenting offers to a unique audience type. The people who'll be viewing your ads have all agreed to download the PPV company's Adware. While you can't read too much into this fact it does have an impact on the way one should approach the practice.</p><p>What do you know about the audience for your ads? Obviously you have some idea about them based upon the search queries they'll be making or the URLs they'll be visiting. You know something else too. They agreed to download the software that shows them your advertisements in exchange for some inducement.</p>