Pr And Corporate Communications

Public relations is a vital tool of adjustment interpretation and integration betweenindividuals groups and society. Public understanding and support is basic to existence in ourcompetitive system. To know how to get along with the public is important for everyone.There is a widespread belief in the management world that in today’s society the futureof any company critically depends on how it is viewed by the stakeholders such asshareholders and investors customers and consumers employees and members of thecommunity in which the company operates. Corporate communication is a managementfunction that offers a framework for the effective coordination of all internal and externalcommunication with the overall purpose of establishing and maintaining favourablereputations with stakeholder groups upon which the organisation is dependent.