PR Confidential

<p><strong>Before you hire an agency or invest in PR get the inside scoop with this book.</strong></p><p><br></p><p>Outsiders have so many questions about the misunderstood public relations industry: </p><p><br></p><p><em>Isn't it all just writing press releases? When should I start? Why can't I get my story on the front page of the New York Times? </em></p><p><br></p><p>To get the most from your PR investment you need an insider's perspective.</p><p><br></p><p>Writing in an Advice Column format Amanda Proscia draws on her 30 years of experience to dish out answers to answer your questions-even those you might hesitate to ask a PR pro. In a series of witty exchanges you'll learn:</p><p><br></p><ul><li>What PR is and what it isn't (like advertising marketing and sales)</li><li>Why you might not be ready to invest in PR</li><li>The 3 I formula for spotting a newsworthy angle </li></ul><p><br></p><p>Get ready to be entertained as Proscia shares stories insights and frank thoughts on how PR works when it fails and how to course correct as the story changes.</p><p><br></p><p>Whether you're a PR newbie or a seasoned pro you'll enjoy this refreshingly honest guide to public relations from the client's perspective. Better yet you'll emerge with a better understanding of how to put PR to work for your business.</p><p></p>