PR Lessons Learned Along the Way

<p><strong style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)><em>PR Lessons Learned Along the Way: Strategies Tips & Advice for the Higher Ed and Nonprofit Public Relations Professional</em></strong></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Marc C. Whitt (Author)</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>I have been looking forward to the day Marc Whitt would share his wisdom in a book. Marc has always been a leader in our field no matter his institutional or professional association role. His casual writing style makes this book a real treat to read and I suggest you keep it on your desk for quick reference. - Larry D. Lauer Vice Chancellor Emeritus Texas Christian University and Author </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Advancing Higher Education in Uncertain Times</em></p><p><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)></em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Marc Whitt's book </span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>PR Lessons Learned Along The Way</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> is truly remarkable -and I say that having reviewed many PR books in my time. The advice 'Maintain a good sense of humor. It will always see you through life's ups and downs' has surely never been more apt than today with so much bad news around us. And yet the optimism that runs through this book is precisely what we need right now and is also precisely true. Our profession's embrace of professionalism; of constant improvement; and of strategy make it -as Whitt argues- indispensable. PR is a conversation not a lecture. And reading this book feels exactly that -one expert having a conversation with his readers and imparting the knowledge of decades along the way. - Francis Ingham MPRCA PRCA Director General London England</span></p><p></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)></span><em style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>PR Lessons Learned Along The Way</em><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)> is a superb resource offering context and guiderails to manage nonprofit and higher education brands in a strategic and sustainable way. Marc reminds us of the inherent service orientation of our calling the imperative of values such as leadership integrity and urgency the value of playing the long game and the devil that resides in the detail of public relations work. Whether you are a communications rookie a mid-career professional or a seasoned expert you will come away from PR Lessons Along The Way feeling empowered and maybe even a little more in love with the craft than you were yesterday. - Morgan Roth Senior Vice President Communication & Marketing The ALS Association Washington DC</span></p><p><span style=background-color: rgba(255 255 255 1); color: rgba(15 17 17 1)>Marc Whitt's book is an indispensable guide for all of us currently in public relations and advancement as well as for anyone seeking to enter the field. Marc applies his many years of experience to each topic he addresses but his tone is never condescending or 'know-it-all' - instead he offers pragmatic advice and solutions that will help everyone from the PR newbie to the seasoned veteran.- Jeffrey T. Spoeri Associate Vice President for University Advancement Lamar University Beaumont Texas</span></p>