PRAGMA-SEMANTIC ASPECTS OF ADVERTISING SLOGANS

This monography aims to analyze advertising slogans from the point of view of trends in modern Linguistics. The research will utilize a multidisciplinary approach drawing on pragmatic cultural and semantic theories to provide a comprehensive analysis of advertising slogans. The study will be conducted through a qualitative research design using data gathered from various sources such as media TV internet sources. By providing a comprehensive analysis of speech acts conversational maxims semantic motivation changes of meaning in advertising slogans the study will contribute to a deeper understanding of mechanisms used in advertising slogans.