Predictors of Undergraduate Students' Preference among Web Browsers

The Internet is becoming an indispensable tool for information communication and other human socioeconomic activities. Its access and use however can only be achieved through various software products known as web browsers. The availability of various competing web browsers presents Internet users with the necessity to make their choices based on certain factors. The present study investigates the University of Ibadan undergraduate students’ preferences among four competing web browsers that are mostly used by them. The study also discovers the factors that influence students’ preference among the web browsers. The findings provide information for web browser developers towards making their products the preferred choice by Nigerian undergraduate students.