This is a basic book on management designed to cater to the examination-and-knowledge requirements of Commerce and Management students pursuing B. M. M.B.A. and other professional courses. The text material can also be gainfully used by practicing managers.Key Features* Incorporates latest ideas valuable in developing students business acumen and sharpening their diagnostic skills of management problem solving* Emphasizes on competency-based study aids - such as Learning Objectives Flow Charts Boxes and Tables and Figures - to provide intensive coverage of general and functional management topics* Utilizes analytical framework to explain complexities of management issues in simple lucid and easy-to-understand language* Provides relevant Case Studies in significant areas to highlight the practical side of management
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