English
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About The Book
Description
Author(s)
Theory and practice come together in a textbook that combines the latest research with real-life examples of social marketing campaigns the world over. By using an evidence-based approach that gives many real-life examples in every chapter students learn the principles and methods of social marketing in context.
Piracy-free
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Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9780521167376
Publication Date
-28-10-2010
Pages
-526
Weight
-941 grams
Dimensions
-188.98x246.13x27.62 mm
