PRINCIPLES OF MARKETING

Learn to think like a marketer using:•Study Plan.The Study Plan helps ensure that you have abasic understanding of course material beforecoming to class byguiding you directly to the pages you need to review.•Mini-Simulations.Move beyond the basics with interactivesimulations that place you in a realistic marketing situation andrequire you to make decisions based on marketing concepts.•Applied Theories.Get involved with detailed videosinteractive cases and critical-thinking exercises.•Critical Thinking.Experience real marketing situations thatmight not always have a right answer but will have a best answer.This allows for great discussion and debate with your classmates.And More: •Self-Assessments•Videos•Pearson eText•Flash Cards