Principles of Marketing and Recent Trends : Semester-III M.Voc Logistics & Supply Chain Management

<p>In todays day and age Marketing is Everything. Marketing is a method of conducting business rather than a function. An individual or an organisation can succeed if they become competent in Marketing. Rather than a discipline to be learned or taught marketing is a skill to be developed from research and experimentation. This book will be a guide to any beginner into this field. There was a need for a simple book which includes all areas from the marketing principles to the recent trends. The book caters to the need of students academicians researchers employees and entrepreneurs. Marketing is important because it allows your business to develop a relationship with its existing customers and expand that audience to reach new and prospective clients. Marketing decisions are irreversible and will cost much. This book shall give a clear insight to its readers about marketing concepts marketing research marketing mix physical distribution and recent trends in marketing. With the help of this book you will be able to identify marketing strategies suitable and affordable for your business. It is prepared in a simple english language.<br/> <br/> <br/> <br/> <br/> <br/><br/></p>