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About The Book
Description
Author
From understanding markets consumers and value to explaining the marketing mix and illustrating the roles of analytics brand and customer experience today this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹9640
₹17354
44% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781529779806
Publication Date
-27-12-2022
Pages
-498
Weight
-975 grams
Dimensions
-191x235x26.99 mm
