Privacy and Security in E-Commerce- Conventional Wisdom and Analytical Insights

The rapid development and the resultant omnipresence of information technologyin almost all segments of the business world have considerablyimpacted numerous aspects of business transactions. Among the most significantlyaffected issues are online privacy and information security. Severalnew important yet largely unclear issues arise. Is conumer privacy definitelyeroding in e-commerce environment as some privacy advocates claimed?What are the real values of the privacy education among online consumers?Are there tangible and quantifiable benefits for firms to protect consumers'online privacy? And while numerous security systems have been proposed toidentify potential attackers and protect firms' assets what happens if thefirm faces intelligent adversaries who can learn and thus game thesesystems? The analyses in this book provide valuable insights to the aboveissues clarify some conventional wisdoms and make practical suggestionsfor industry practitioners as well as general consumers to make moreinformed decisions regarding online privacy and information security issues.This book will also be valuable to academic researchers interested in theseissues.