Problems and Prospects of Retail Marketing

The book contains eleven articles of research on retail marketing like rural retailing urbanretailing organised retailing unorganised retailing customer relationship management customersatisfaction applications of information technology in retailing Indian retail industry trends anddevelopments of retail industry prospects and opportunities of retail industry foreign directinvestment in retail industry employment in retail industry case studies of specific products ofretail industry on specific consumer products role of retail industry for economic growth of acountry etc. by eminent authors academicians researchers from different institutions and/orresearch project offices of repute from academic and professional institutions from the facultiesof management economics and commerce.