Product and Services Management

<strong>Product and Services Management</strong> provides a holistic approach to the study of product and services management. Authors George Avlonitis and Paulina Papastathopoulou look at the key milestones within a product′s or service life cycle and considers in detail three crucial areas within product management namely product/service portfolio evaluation new product/service development and product/service elimination. Based on research conducted in Europe and North America this book includes revealing cases studies that will help students make important connections between theory and practice.