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English
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About The Book
Description
Author(s)
Product as an Economic Variable/Types of Product Decisions/Product Life Cycle and Marketing Strategy/Evaluation of Product/Service Portfolio/New Product/Service Development and Portfolio Models/Pre-Development Activities of New Products and Services/Development Testing and Launching New Products and Services/Successful Adoption and Diffusion of New Products and Services/Identification and Revitalization of Weak Products and Services/Evaluation of Weak Products/Services and Elimination Strategies/Organizational Arrangements for Developing Managing and Eliminating Products and Services
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₹10669
₹12676
15% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9781412908658
Publication Date
-11-04-2006
Pages
-278
Weight
-454 grams
Dimensions
-170x244x14.83 mm
