Product Design & Consumer Purchase Intention E-Commerce in Zimbabwe

Following the disruptive nature of the Internet globally particularly the advent of social media as a contemporary marketplace cross-cutting stabilizing and the ubiquitous moderating role of Electronic Commerce in recent years the Zimbabwean government has responded with robust cross-cutting policies to embrace the fundamental shift from archaic methods doing businesses adopting the contemporary ease of doing business. The Transition Stabilization Programme (TSP) (2018-2020) which focused on stabilizing the economy and creating a conducive environment for business. The National Development Strategy 1 (NDS1) (2021-2025) which outlines the government's long-term vision for the economy and includes specific targets for improving the ease of doing business.In addition the National Development Strategy 2 (NDS2) (2026-2030) which builds on the achievements of NDS1 and sets even more ambitious targets for improving the ease of doing business.