Product Design Process

<p>The design process matured by the industry and taught by universities</p><p><span style=font-size:10pt;font-family:Montserratsans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;>It has never been harder to define Product Design. The definition evolved from simply creating a single solution to a specific problem to a practice where we often need many different solutions platforms and variations to address the same problem. The design thinking behind product development gave way to multiple paths with the same end-goal. Each leading to multiple areas of knowledge distinct skill sets and various techniques. In order to answer the many challenges of designing a web or mobile product several approaches  have been developed and applied in recent years. However there is no single technique that is sufficient on its own and there is no main technique that should be used to the exclusion of others.</span></p><p><span style=font-size:10pt;font-family:Montserratsans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;>With this in mind Imaginary Cloud developed the Product Design Process (PDP) a collection of existing techniques matured over time by the industry and chained together to ensure that the product design team's workflow is as efficient as possible. What began as a design thinking sprint with a vaguely defined objective resulted in a well-structured and optimized process only possible by the contributions of many professionals and through the creation of numerous iterations. In the last decade the structure of the process has achieved stability signaling that it reached a maturity level suitable for industry adoption. The PDP is taught by leading universities worldwide as part of the curriculum of Product Design and Digital Innovation courses.</span></p><p dir=ltr style=line-height:1.38;margin-top:0pt;margin-bottom:0pt;><span style=font-size:10pt;font-family:Montserratsans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;>Inside the book you will find a Cheatsheet with all the phases and steps of the Product Design Process. You can also download the digital version at Imaginary Cloud's  website so you can always have it by your side.</span></p><p dir=ltr style=line-height:1.38;margin-top:0pt;margin-bottom:0pt;><br></p><p dir=ltr style=line-height:1.38;margin-top:0pt;margin-bottom:0pt;><span style=font-size:10pt;font-family:Montserratsans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;><span style=font-size:10pt;font-family:Montserratsans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;>The book provides an accessible overview of the design process the detail of its phases and tasks making it useful for everyone involved in the design or development of digital products. </span></span></p>