English
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About The Book
Description
Author
This book describes the latest constructs techniques and processes for enabling managers professionals and practitioners to be more effective in designing developing and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.
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Details
ISBN 13
9780521066013
Publication Date
-19-06-2008
Pages
-640
Weight
-1018 grams
Dimensions
-169.93x244.09x33.48 mm
