Product Launch the Microsoft Way

Product Launch the Microsoft Way distills years of Microsoft marketing and product launch expertise into one convenient book providing an in-depth How-to for all aspects of a product launch. Increase the effectiveness of your product launch process strategy and execution and learn the product launch techniques tips and best practices of the Microsoft marketing machine. Topics covered include launch strategy roll-out plan creation partnership deal creation public relations product positioning pre-launch channel and customer programs marketing tools and collateral channel sell-in marketing ROI customer relationship management analysis techniques marketing opportunity sizing segmentation research techniques channel strategy naming customer service loyalty programs product packaging international considerations sales pipeline creation/management and much more. Visit www.bluerainmarketing.com for business/marketing strategy and marketing program execution consulting services.