Product Platform and Audience

<p>Join digital publishing expert <strong>Robert Phillips </strong>as he guides entrepreneurs and senior executives through many of the hands-on processes specifications methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.</p><p>This book is based on personal knowledge insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the <strong>corporate strategy</strong>; <strong>platform development</strong> and <strong>specifications</strong> including artificial intelligence functionality; the various <strong>content </strong>and <strong>business model</strong> options; <strong>audience development </strong>and the <strong>commercial activities</strong> ranging from individual and corporate <strong>subscriptions</strong> through to <strong>advertising </strong>and <strong>R&A report</strong> sales.</p>