Product Platform and Audience: A guide to building scalable content-based B2B membership businesses.

Join digital publishing expert Robert J Phillips as he guides entrepreneurs and senior executives through many of the hands-on processes specifications methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.This book is based on personal knowledge insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the corporate strategy; platform development and specifications including artificial intelligence functionality; the various content and business model options; audience development and the commercial activities ranging from individual and corporate subscriptions through to advertising and R&A report sales.