Product Recall Management

<p>Product recalls affect thousands of products globally each year impacting millions of customers and causing severe consequences for companies. For instance Takata���s airbag recall cost $25 billion and led to bankruptcy. Similarly a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly.</p><p>Effective recall management is crucial. It involves addressing supply chain production legal and customer relationship aspects with marketing playing a key role. A well-managed recall limits company damage and protects customers while also considering investors regulatory agencies policymakers and the public.</p><p>This book offers guidance on developing a recall strategy communicating safety risks and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases with insights into consumer goods food and automotive sectors and shows the broader impact of product defects.</p><p>This book is a practical toolkit for managers backed by current research and real-world case studies ensuring effective navigation through product recalls.</p>