Production and Marketing Challenges: A focus on Honey Sub-Sector

Apiculture is a life supporting enterprise in areas where crop production alone is incapable of generating the whole livelihood of farmers. It directly and indirectly contributes to smallholder’s income in particular and nation’s economy in general and has significant role in generating and diversifying the income of subsistence Ethiopian smallholder farmers. However in Ethiopia the whole domestic honey market lacks proper structure and legality. So the beekeepers complain the business as not rewarding and even lacking the market for their product while the consumers see an ever increasing price of honey as unfair. Therefore this book addresses the marketing issues of honey in Shebedino District. In doing that the study addresses what honey market structure conduct and performance looks like and investigates factors affecting market supply of honey at households’ level in.