PROFESSIONAL DEVELOPMENT OF HOTEL STAFF AS A KEY TO SERVICE QUALITY

This monograph explores the impact of professional development on service quality in the hospitality industry focusing on Bukhara Uzbekistan. It emphasizes the need for structured training programs to enhance employee skills improve customer satisfaction and align with global standards. Drawing on successful practices from Europe and Asia such as Marriott's Passport to Success and SHATEC's WOW program the study proposes an annual 30-day training model supported by government and educational institutions. Through surveys and analysis it highlights gaps in local hotel staff training and offers innovative practical solutions to foster sustainable growth in tourism.