Professional Selling

Selling Is A Learned Profession. When The Techniques Of Seling Are Applied Creatively The Principles Lead To Success. Four Editions Strong Professonal Selling Continues To Meet The Challenges Of Selling Head-On. Author B. Robert Anderson Leads Readers Through A Complete Non-Sexist Survey Of Basic Skills That Dissects Every Phase Of The Sale While Focusing On How To Put Together A Complete Sales Plan. You'Ll Find All The Ingredients Necessary To Understand Each Individual Segment Of The Sale. Anderson Provides Real Problems Drawn From The Field Hands-On Exercises A Glossary And End-Of-Chapter Questions And Discussioons With Actual Salespeople.