Professional Services Marketing Handbook

<p>The market for professional services and consulting firms is changing driven by evolving and more demanding client requirements. Legal accountancy and other professional services firms are now looking for a new breed of leaders with the insight to help deliver those requirements. <b><i>Professional Services Marketing Handbook</i></b> published in association with the Professional Services Marketing Group is for marketing and business development professionals sales specialists and a firm's technical practitioners who want to play a fuller role in their firm's obsession with client relationship development to increase their impact and influence.<br><br>Featuring international case studies and best practice from industry leaders and experts such as Allen & Overy Baker & McKenzie PwC Kreston Reeves and White & Case <b><i>Professional Services Marketing Handbook</i></b> explains how to become a complete client champion - the voice of the client - to both shape and deliver a firm's client solution and experience. It helps marketers develop a growth strategy for their firm understand and connect with clients more deeply and develop and manage client relationships to build successful brands.<br><br>Contributing Authors:<br>Richard Grove Director of Marketing Business Development & Communications Allen & Overy LLP<br>Daniel Smith Senior Business Development and Marketing Manager Asia Pacific Baker & McKenzie<br>Claire Essex Director of Business Development and Marketing Asia Pacific Baker & McKenzie<br>Clive Stevens Executive Chairman Kreston Reeves<br>Louise Field Head of Client Service & Insight Bird & Bird LLP<br>Tim Nightingale Founder Nisus Consulting<br>Ben Kent Managing Director Meridian West<br>Lisa Hart Shepherd CEO Acritas<br>Nick Masters Head of Online PwC<br>Alastair Beddow Associate Director Meridian West<br>Dale Bryce President Asia-Pacific Professional Services Marketing Association<br>Gillian Sutherland Director Global Key Account Management Buildings + Places AECOM<br>Susan D'aish Business Relationship Director MacRoberts LLP<br>Dan O'Day Vice President Thomson Reuters Elite<br>Matthew Fuller Director of Marketing and Business Development EMEA White & Case LLP<br>Amy Kingdon Marketing & Communications Director UK & Europe Atkins<br>Eleanor Campion Communications Executive UK & Europe Atkins<br>Jessica Scholz Business Development Manager Freshfields Bruckhaus Deringer Germany<br>Giles Pugh Principal SutherlandsPugh</p>