<p>A new analytical approach to small firms' cases which<br> * Uses rich primary source data on modern small businesses<br> * Combines business strategy and industrial organization<br> * Presents detailed Profiles on diverse small businesses<br> * Shows how successful small businesses achieve competitive advantage<br> * Considers both extended rivalry and financial structure<br> * Shows how to `ground' small business theory in reality<br><em>Profiles in Small Businesses</em> has a companion volume <em>Small Business Enterprise</em> by Gavin Reid (also published by Routledge Hb: 0-415-05681-0: £45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.</p>