Profit Heroes

I Wrote This Book Because I Believe Selling Is Undergoing Its Most Significant Change In More Than 30 Years. For Those Who Recognize It There Is A Call To Arms That Is Transforming How Sellers Must Sell And What It Will Take To Succeed In The Future. Those Who Don'T Recognize It Or Fail To Heed It Will Be Left Clinging To Outdated Assumptions And Miscalculations About The Centers Of Influence And The New Business Metrics That Are Fast Becoming The Primary Currency In Every Customer Exchange.