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About The Book
Description
Author(s)
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology with insights into the processing of persuasive messages attitude theory as viewed from a neural network model and models of resistance to influence.
Piracy-free
Assured Quality
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹7128
₹8075
11% OFF
Hardback
Out Of Stock
All inclusive*
Details
ISBN 13
9781567502770
Publication Date
-29-09-1997
Pages
-278
Weight
-491 grams
Dimensions
-156x234x17.46 mm
