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About The Book
Description
Author(s)
This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together insights into the processing of persuasive messages attitude theory as viewed from a neural network model and models of resistance to influence.
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Details
ISBN 13
9781567503609
Publication Date
-22-09-1997
Pages
-277
Weight
-380 grams
Dimensions
-152x229x14.88 mm
