Project President: Bad Hair and Botox on the Road to the White House

Project President is a hilarious romp through American electoral history.From short fat bald John Adams wig-throwing tantrums during the 1800 election to Abraham Lincolns decision to grow a beard in 1860; from John F. Kennedys choice to forgo the fedora at his inauguration to John Kerrys decision to get Botoxed for the 2004 race; from the Golden Age of Facial Hair (1860-1912) to the Age of the Banker (1912-1960); from Washingtons false teeth to George W. Bushs workout regimen Project President tells the story of Americas love affair with presidential looks and appearance why that often matters more than a politicos positions on the issues and what might well be coming next.Im constantly citing the power of dress. Its semiology: our clothes send a message about how we want to be perceived and where is this more powerful and evident than in elected offices. In Project President Ben Shapiro captures presidential semiotics with a potent narrative and deft analysis.  Its simultaneously fascinating and hilarious!-Tim GunnProject Runway Liz Claiborne Inc. Ben Shapiro takes a romp through American history and shows how personality--and even haircuts--have elected or defeated presidential candidates.  Its a tour through history that fans of both parties will enjoy-and can learn from.-Michael BaroneResident scholar American Enterprise InstituteSenior Writer U.S. News & World ReportCo-author The Almanac of American Politics Presidential politics has always been more superficial than wed like to admit. With a stylish and likeable touch befitting a strong candidate Ben Shapiro takes us deep into the shallowness that has shaped American history.-Jonathan AlterNewsweek Shapiro deftly explains how height hair and handsomeness can affect a candidates campaign as much as issues. A fun informative read. -Glenn BeckNationally syndicated talk show hostHost of CNNs The Glenn Beck ShowA hilarious and illuminating journey through Americas centuries-long fascination with presidential image-making. Whether youre left right moderate or apathetic this lively book will get you ready for the packaging of the 08 races.-Jim HightowerThis is a perceptive witty-sometimes hilarious-look at the realities behind the faces and the facades the slogans and the character assassinations of each presidential campaign from George Washington to today - with much for us to ponder for tomorrow. -Sir Martin GilbertOfficial biographer of Winston Churchill An entertaining and illuminating romp through the politics of symbolism and personality in our presidential politics. If youre thinking of running for president read this book before you spend a dime on a political consultant.-Rich LowryNational Review COLMES: Who do you want [for the Supreme Court]?ANN COULTER: Thank you for asking. I want Ben Shapiro. COLMES: Ben Shapiro.ANN COULTER: Yes. He just finished his first year at Harvard Law 21 years old. COLMES: You mean for a date or for the court?ANN COULTER: No for the court. Hes my candidate. Hes very bright. Hes already written one best-selling book. (CROSSTALK)COLMES: You want to put a 21-year-old guy on the court?ANN COULTER: Twenty-one and hes just finished first year of Harvard Law. COLMES: So you want someone whos going to be on the court for 50 60 years? Is that - is that the whole idea?ANN COULTER: No I just happen to like Ben Shapiro. Hannity and Colmes Fox News ChannelJuly 8 2005