PROMOTION OF THE COMPANY IN THE REGIONAL MARKET

Promotion of the company in the market is about creating an image a brand a recognizable and trustworthy face of the company. All channels of marketing communication are used to achieve these goals: mainly information and advertising (interaction with the media; presentations mailings direct sales PR sponsorship etc.). Everything that contributes to the formation of a positive attitude to the company and preference of the target audience to its product (goods or services) over the competitor''s product.