Promotional Culture and Convergence

<p>The rapid growth of promotional material through the internet social media and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. </p><p>Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers and critically engages with key areas of contemporary promotional development including: </p><ul> <p> </p> <li>promotional culture's primary industries including advertising marketing PR and branding and how are they informed by changes in consumer behaviour and market conditions</li> <p> </p> <li>how industries are adapting in the digital age to attract both audiences and advertising revenue</li> <p> </p> <li>the evolving dialogues between 'new consumers' and producers and promotional industries.</li> </ul><p>Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis in-depth case studies and global examples of promotion through TV magazines newspapers and cinema.</p>