Prove It or Lose It - The (Mostly) No-Nonsense Guide to Surviving Experimentation Program Drama

<h3><strong>Are you ready to prove the value of your Experimentation Program? In this actionable guide Rommil Santiago distills over 15 years of experience and shares all you need to know to survive managing an Experimentation Program. Inside you'll learn:</strong></h3><h3></h3><ul><li><strong>The GROW framework for communicating value effectively</strong></li><li><strong>Strategies to win over stakeholders </strong></li><li><strong>How to build a brand for your program that lasts</strong></li></ul><h3></h3><h3><strong>Prove it or Lose it is laser-focused on delivering only the actionable advice you need. Your Experimentation Program is only as strong as the value you can demonstrate. </strong></h3><h3></h3><h3></h3><h3><strong style=color: rgba(0 0 0 1); background-color: rgba(250 250 250 1)>About the Author </strong></h3><p><span style=color: rgba(0 0 0 1); background-color: rgba(250 250 250 1)>With over 15 years of digital optimization experience </span>Rommil Santiago<span style=color: rgba(0 0 0 1); background-color: rgba(250 250 250 1)> has built his career at the intersection of Growth Product Marketing Experimentation and Analytics. He's successfully navigated the complexities of launching and scaling Experimentation Programs managing cross-functional teams and fostering a culture of data-driven decision-making within challenging organizational environments.</span></p><p></p><h2><strong style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>What readers are saying </strong></h2><p></p><p><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>In a world where everyone is trying to make CRO elitist complicated and gate information Rommil said 'Screw this here is my experience resources and go ahead and be successful.'</em></p><p><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>- </em><strong style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)><em>Juliana Jackson</em></strong><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)> Associate Director Data & Digital Experience @ Monks</em></p><p></p><p><span style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>Here are some comments from some folks who have read early drafts of </span><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>Prove it or Lose it:</em></p><p><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>Rommil's passion for experimentation is evident throughout this book as is his commitment to fostering a community of practitioners... Rommil's insights are timely as they address the challenges faced by the ones running experimentation at various maturity levels in organizations.</em></p><p><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>- </em><strong style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)><em>Ton Wesseling</em></strong><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)> Founder of the Experimentation Culture Awards</em></p><p></p><p><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>Seeing a raw cut of experimentation with tangible takeaways to action TODAY is this book. It's a book chock full of tactics you can take today to actually build and foster a culture of experimentation and optimize your optimization program.</em></p><p><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)>- </em><strong style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)><em>Shiva Manjunath</em></strong><em style=background-color: rgba(250 250 250 1); color: rgba(0 0 0 1)> Host of the From A to B Podcast</em></p><p></p>