Proximity Marketing

<p><b>This book discusses emerging concepts and practices of proximity marketing through theoretical foundations design arguments and managerial analysis.</b> It converges the business social crowd and behavioral ecosystems with the proximity marketing approaches.</p><p>Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling co-creation and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts best practices and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.</p>