P's of Marketing

Product is the kingpin in the marketing mix elements. The other elements are attuned to the nature and characteristics of products. a product is often described as synthesizing tangible intangible and external attributes. Consumers perceive a product through a number of physical features present in the product and the satisfaction they gain from these features. A product is something that is viewed as being capable of satisfying a need or want. A product is a set of tangible intangible and external attributes including functional social and psychological utilities or benefits. It''s all about selling marketing and product distribution strategy.