Psychology and Globalization

This book analyzes the relationship between cross-cultural psychology and international business to understand how culture influences human behavior in globalized contexts. Through recognized theories it examines how values norms and perceptions shape communication leadership negotiation and consumer behavior. It also addresses expatriate adaptation digital transformation global innovation and social responsibility showing how psychological processes impact business management. The book highlights that emotional and cultural intelligence are essential competencies for leading diverse teams and facing today's challenges while diversity can become a source of creativity if properly managed. Overall the book offers a comprehensive vision that combines cultural analysis international strategy and understanding of human behavior to strengthen competitiveness and promote more ethical and inclusive organizations.