Public Health Communication

<p>This volume argues the case that public health communication has affected health behavior. It brings together 16 studies of large-scale communication in a variety of substantive health areas--tobacco drugs AIDS family planning heart disease childhood disease highway safety--prepared by the authors who did the original research. These studies show important effects and illustrate the central conditions for success. The book also includes complementary analytic chapters which provide a meta-analysis of published results some approaches to developing communication interventions and alternative methods for evaluation of public health communication projects. <br><br> Including studies based on communication programs in the United States as well as projects done elsewhere in the world including Europe Africa Asia and Latin America this book: <br> *offers a broad presentation of the alternative research designs that have been used to evaluate public health communication programs; <br> *includes a great range of approaches from field experiments and natural experiments to simple before-after and complex time series designs using data gathered from individuals and from archives; and <br> *utilizes an innovative perspective on how to exercise public health communication from a leading and thoughtful practitioner. <br><br> As such it is required reading for scholars students practitioners and policymakers in public health health communication health psychology and related areas.</p>