Public Health Communication Works Well When You Plan

Health communication campaigns apply integrated strategies to deliver messages designed directly or indirectly to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: Mass media (e.g. television radio billboards) Small media (e.g. brochures posters) Social media (e.g. Facebook© Twitter© web logs) Interpersonal communication (e.g. one-on-one or group education) Drawing on concepts from social marketing a health communication campaign can be combined with other activities such as distribution of products to further influence health behaviors.